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IMAGES—SQUARES—EP01

LOSERS – Visual Direction / Artwork / Social Videos [Singles + EP]

As the start of an ongoing collaboration as visual director for the band LOSERS, I created the single artwork + social animations etc for the band’s 4 x singles (and subsequent EP) released in 2021.

Lost In Translation

click here for the full music video

 

 

 

 

 

Wake Up

click here for the full music video

Fool Anyone

 

 

 

 

Follow You

EP01

IMAGES—SQUARES—LOSERSVIDEOS

LOSERS – Wake Up (Music Video)

This video for Losers new single ‘Wake Up’, is a fully animated piece, showing the increasingly psychedelic + stylised journey of a butterfly from cold darkness, to a world of light and colour, echoing the tone and message of the song.

Directed by Euan McGrath

3D Modelling & Character Animation Devin Arden

Animation Euan McGrath

Additional Animation by George Smith

(Special thanks to Kym Mumford)

Promo News feature on the video:

CLICK HERE

 

IMAGES—SQUARES—LIT VIDEO

LOSERS – Lost In Translation (Music Video)

The first of my music videos for the band Losers… ‘Lost In Translation’ is a lyric-focused, visual mood piece. Made up of increasingly psychedelic imagery that reflects the flow and meaning of the song.

Directed by Euan McGrath

Editing + Motion Design Euan McGrath

Additional Motion Design by George Smith

 

 

 

IMAGES—SQUARES—OUTERNET

OUTERNET – London (Motion Design + Branding)

I had the pleasure of working as part of the in-house creative team at Outernet between fall of 2020 and spring 2021. I cant say much about any the specifics of what I was working on yet, but you should definitely keep a close eye on this fantastic project, opening later this year in central London.

 

 

 

 

 

 

IMAGES—SQUARES—HALLOWEEN

PERSONAL PROJECT – Halloween Video

I just wanted to create something fun for Halloween this year to give people a laugh, whilst also giving me a chance to do a bit of 3D for the first time in ages.

 

 

IMAGES—SQUARES—MEDIA-CUBS

MEDIA CUBS – Social & Outdoor Campaign

I worked on this project during the first lockdown back in June. With the worlds of film, live events, music, art and TV all effectively shut down, I got in contact with Not Fur’ Long Creative, who were trying to make the best of a bad situation by connecting currently out-of-work creatives like myself, with in-need non-profit organisations like MEDIA CUBS. I created a series of deliverables for this Manchester based after-schools youth media initiative, including an animated ‘manifesto video’, social media spots, as well as a digital billboard and other print elements.

Manifesto Video

Social Media Videos

Digital Billboard

IMAGES—SQUARES—SPRINGSONGS4

PERSONAL PROJECT – Spring Songs Vol. 4

I like to create seasonal compilations when I get the chance, and it felt more important than ever to mark the occasion this year. To celebrate the season of rebirth and renewal, as well as creating this double mixtape, I also made a couple of little animated videos to help promote the project (plus designing the artwork).


 

IMAGES—SQUARES—UAL-2

UAL – On-Screen Branding Motion Assets

Working closely with the UAL Design Department I created a suite of on-screen motion assets for them to use across all video and social media. Sticking as closely as possible to their simple yet bold brand guidelines to create a clean and versatile kit of parts.

DISCONNECT

DISCONNECT x CHILL – Brand Creation

Created the visual identity for a new health and fitness brand focusing on digital detox, outdoors exercise and healthy plant-based eating. First up was designing a logo, then an overall visual style and aesthetic, then I then moved on to creating some online animated videos for them to use on their social media channels.

www.disconnectandchill.social

IMAGES—SQUARES—UNKLE-FMWL

UNKLE – ‘Feel More / With Less’ Music Video

Collaborating with director Tupac Martir for Satore Studio, I was lucky enough to work on this video adapting his earlier work with dancer Sonya Cullingford to create visuals for the band’s live performances by editing, overlaying and time-remapping various individual animated performances into one piece. This then became the official music video for the wonderful UNKLE song, taken from the album The Road: Part II (Lost Highway).

Copyrights © 2019 EuanMcGrath All Rights Reserved.