Archives

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EUAN McGRATH – Showreel

Highlights from some of the motion, design and video projects I’ve worked on over the years…

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PERSONAL PROJECT – Halloween Video

I just wanted to create something fun for Halloween this year to give people a laugh, whilst also giving me a chance to do a bit of 3D for the first time in ages.

 

 

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MEDIA CUBS – Social & Outdoor Campaign

I worked on this project during the first lockdown back in June. With the worlds of film, live events, music, art and TV all effectively shut down, I got in contact with Not Fur’ Long Creative, who were trying to make the best of a bad situation by connecting currently out-of-work creatives like myself, with in-need non-profit organisations like MEDIA CUBS. I created a series of deliverables for this Manchester based after-schools youth media initiative, including an animated ‘manifesto video’, social media spots, as well as a digital billboard and other print elements.

Manifesto Video

Social Media Videos

Digital Billboard

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PERSONAL PROJECT – Spring Songs Vol. 4

I like to create seasonal compilations when I get the chance, and it felt more important than ever to mark the occasion this year. To celebrate the season of rebirth and renewal, as well as creating this double mixtape, I also made a couple of little animated videos to help promote the project (plus designing the artwork).

 

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UAL – On-Screen Branding Motion Assets

Working closely with the UAL Design Department I created a suite of on-screen motion assets for them to use across all video and social media. Sticking as closely as possible to their simple yet bold brand guidelines to create a clean and versatile kit of parts.

DISCONNECT

DISCONNECT x CHILL – Brand Creation

Created the visual identity for a new health and fitness brand focusing on digital detox, outdoors exercise and healthy plant-based eating. First up was designing a logo, then an overall visual style and aesthetic, then I then moved on to creating some online animated videos for them to use on their social media channels.

www.disconnectandchill.social

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UNKLE – ‘Feel More / With Less’ Music Video

Collaborating with director Tupac Martir for Satore Studio, I was lucky enough to work on this video adapting his earlier work with dancer Sonya Cullingford to create visuals for the band’s live performances by editing, overlaying and time-remapping various individual animated performances into one piece. This then became the official music video for the wonderful UNKLE song, taken from the album The Road: Part II (Lost Highway).

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HUGO BOSS – 360 Visuals

In collaboration with Satore Studio & Chameleon Visual, I created the visuals for the launch event of a new BOSS range in Germany September 2019. Using specially shot footage of models in BOSS clothing, we created a bold, colourful tapestry of interacting cut outs across the 4 huge walls of the show space as well as the tunnel leading to it.

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CAR.O.L Fitness – Branding Retool + Motion + Website Assets

I was hired to refresh the branding and design assets for fitness brand CAR.O.L across their  whole range of assets including print, web and motion (I couldn’t change the main logo/font or colour palette, only work from what they had already). The project ended up not reaching completion due to unforeseen issues, but I created and art directed a whole range of assets across social media, video, photography + more, some highlights of these are shown below.

LOGO REFRESH

Original

Refresh

BIKE VISUALS REFRESH

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VIDEO/MOTION REFRESH

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Refresh (Work In Progress Test)

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SAATCHI GALLERY – Beyond The Road (exhibition)

Working closely with James Lavelle, Stephen Dobbie & Colin Nightingale, I created 2 videos for the Beyond The Road Exhibition at Saatchi Gallery summer 2019. The first piece was an installation-centered video using footage from Alfonso Cuaron’s ROMA, cut to the UNKLE track inspired by the film ‘On My Knees’ feat Michael Kiwanuka. The piece is projected onto a large ‘floating’ screen in the centre of dark room, where a full 360 audio set up surrounds the viewer with a specially curated version of the music, combined with sound effects that mesh together to immerse in all directions.

For highlights of the trailers I created for the exhibition click here

 


The second video was a 30 minute installation piece, featuring footage from the Danny Boyle directed series TRUST, combined with static noise, TV glitches and other effects. To create a bewildering but evolving visual accompaniment to the 360 audio of the room it was playing in. The video was housed in an old TV in the corner of one of the rooms, with key aspects of the soundtrack like lyrics coming out of the actual TV’s speaker while the rest of the music filled the surrounding space from various other speakers.