CAR.O.L Fitness – Branding Retool + Motion + Website Assets

I was hired to refresh the branding and design assets for fitness brand CAR.O.L across their ¬†whole range of assets including print, web and motion (I couldn’t change the main logo/font or colour palette, only work from what they had already). The project ended up not reaching completion due to unforeseen issues, but I created and art directed a whole range of assets across social media, video, photography + more, some highlights of these are shown below.

LOGO REFRESH

Original

Refresh

BIKE VISUALS REFRESH

Original

Refresh

VIDEO/MOTION REFRESH

Original

Refresh (Work In Progress Test)